Dairy Queen Corp. is moving into a new role: Dairy Queen Farmers Market.
The fast-food chain has been exploring the idea of opening a dairy block on the grounds of the former Dairy Queen, which opened in 1980.
The company will have a space in the former store and will lease space to its employees to help offset the cost of the building and renovation, the company said in a news release.
Dairy Queen has a history of being a leader in the expansion of the dairy business.
In 2015, the chain became the first to open a full-service restaurant on the premises of its new headquarters in New York City, adding about 1,500 new employees.
In 2018, it added nearly 2,000 more workers to its workforce.
Denny’s Co., which owns and operates the popular Denny’s chain, also is exploring the possibility of opening its first full-size restaurant in the country.
Dennys spokeswoman Kristin M. Dolan confirmed in a statement that the chain was exploring the possibilities.
“We believe that our existing customers are passionate about their food, and Dennys’ customers are even more passionate about our food,” she said.
“This will provide an even better dining experience for our loyal Dennies in the future.”