Dairios, the chain that sells ice cream and ice cream-filled soft drinks, has added superior dairy free options to its menu in response to the Super Bowl LI food and beverage ad controversy.
The chain announced Monday that it would add the Superdairy Free option to the menu starting on Jan. 3, according to a statement from the company.
Superior Dairy is a non-GMO brand that has been in the NFL since 2006.
Dairy free ice cream, which includes a mix of organic and conventional ingredients, will be served in “most” of Dairieos stores starting Jan. 1, according the company’s statement.
“We’ve taken an approach that’s much healthier and tastier than our competitors, which are a mix between milk and cream ice cream,” said CEO Chris McAlister in a statement.
“We believe this is a step forward for our consumers and a way to improve their overall experience.”
The move is expected to bring Dairies’ total number of dairy-free products to 18, according a statement by the company from CEO and founder Scott Davenport.
More from The Post: The new menu will include several new ice cream options including a blend of natural and organic flavors, including the Dairios Superdiary, which features a mix from organic milk and coconut milk.
It will also include Superdiaries, a special Dairia that combines a blend from organic, natural milk and a blend made with almond, soy and coconut oils, according Davenpents statement.
Dairios also announced plans to launch a line of premium ice cream flavors, which will include a blend with organic milk, coconut and hazelnut flavors.
The flavors will be available for purchase at select Dairiacs stores and at participating Dairiong retailers.